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Financial, Marketing and Staff Management Resources
  Profile of Independent Practice Optometry
Sources of revenue and financial characteristics of independent optometric practices.

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  Profile of Corporate Optometric Practice
Practice settings, income and characteristics of corporate-affiliated ODs.

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  The Optical Marketplace
Size and structure of the U.S. optical business.

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  Today's Eye Care Consumer
Attitudes and spending habits of U.S. eye care consumers.

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  The Patient Experience
Analyzing the stages of the service process in an eye care office.

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  Effective Patient Presentations
Techniques for presenting the best vision correction solutions to patients.

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  Staff Leadership
Techniques to motivate, inspire and coach optical staff members.

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Practice Resources
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